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Membership Retention

The model below is based on research done by James Kouzes and Barry Posner, authors of the Leadership Challenge. The worksheet was developed to assist student groups in creating an environment where student members feel appreciated, valued, and contributing members of an effective organization. More information on this model can be found in their follow up book; Encouraging The Heart, A Leaders Guide to Rewarding & Recognizing Others.

Leadership Practice
Description
Action Items
Set Clear Standards (Goals) Set standards of excellence - being a member is the goal but is that the standard of excellence you really want to achieve? The standards set must make the membership feel like winners when they obtain them! Link appropriate performance with the reward. Connect performance with rewards. Think about how in martial arts if you attained a certain level, the color of your belt changed. Can we develop the same kind of program for what you are trying to achieve?
Expect The Best Passionately believing in people and expecting the best of them-even when they do not believe in themselves is a prerequisite to commitment. Positive images make groups more effective. When you communicate high expectations of how good a person can be as a leader, the potential leader may adjust his/her self-concept & self-expectations to match what others think.
Pay Attention Pay attention to people and actively search for positive examples. Ask questions, be curious. Your behavior influences others behavior. See situations from another's point of view - something insignificant to you may be a milestone for someone else. Move from the golden rule to the platinum rule - treat others the way they want to be treated. Form relationships - studies have shown we listen more intently to people we are close to and who we think cares about us.
Personalize Recognition Thoughtfulness: how much effort you put into thinking about the other person and what would make the recognition special for him/her. When you choose to recognize someone for the work they have achieved, make it a one of a kind celebration- what does the person enjoy? What can I say about him/her that would show our appreciation as well as motivate others?
Tell The Story Storytelling is the most basic form of communication-more prevalent and more powerful than facts & figures. Stories teach, mobilize, and motivate! When people can locate themselves in the story, their sense of commitment & involvement is enhanced. Well-told stories reach inside us and pull us along. Stories make standards come alive - tell stories of your members who are doing extraordinary things, especially those members who are not in the spotlight often but may be in another organization, i.e., house fellows, student government leaders, etc.
Celebrate Together Highly visible public recognition builds self-esteem of the recipients, and it builds a sense of community and belonging, of working together to achieve shared goals and shared victories. When planning a ceremony or ritual, ask yourself, "What meaning am I trying to create?" Ceremonies & rituals create community, fusing individual souls with the spirit of your organization. When everything is going well, ritual occasions allow us to revel in our glory. When times are tough, ceremonies draw us together, kindling hope and faith that better times lay ahead. By making achievements public, you encourage the person being recognized and the hearts of those who witness the award.
Set The Example Having "credibility" is the foundation for making commitment work. Actions speak louder than words, people think a leader is credible if they do what they say they will do. Be personally involved in your member’s lives. Gaining credibility happens when you personalize your involvement with others-not by giving a "generic" thank you to everyone whether they worked hard or not. Have Fun! Your organization can build unity and build leadership skills in your members that will last a life time.


*The Student Organization Office and Student Leadership Program can also facilitate this interactive workshop for your organizational leadership. For more information, contact Renee Alfano: Alfano@odos.wisc.edu. This information is taken in part from James Kouzes & Barry Posner, Authors and Researchers.