Alcohol Policies
The sale and service/serving of alcohol beverages on campus is
governed by Federal laws, Wisconsin Statutes, University of Wisconsin
System Administrative Codes, and UW-Madison regulations. The following
information is only a general guide for student organizations.
It is not a complete, exhaustive list of laws, rules, and regulations.
Should we serve alcohol?
An RSO should first ask how the consumption of alcohol contributes
to the goals for the event/activity. Alcohol beverages should never
be the purpose or focus of a student organization event/activity.
Because a substantial portion of the student body is under the
legal drinking age of 21 and cannot legally consume alcohol beverages,
it may not be appropriate to permit service and consumption of
alcohol beverages at an event/activity where a significant number
of those present will be underage. Serving alcohol may actually
detract from your event/activity.
• Serving alcohol in an isolated “beer garden” in
order to separate "of age" and "underage" students could actually
be counter to your goals of encouraging collaboration, networking,
and creating opportunities for students to meet others, rally around
a shared interest, and just plain have fun together.
• If you decide to have alcohol served at an RSO event/activity, you must
provide alcohol service in a socially responsible manner by also offering non-alcohol
beverages and food, as required by university regulations.
• Security officers may be required at functions where alcohol beverages
are served with the cost charged back to the group.
• In planning an event which includes serving alcohol, remember to add
into your budget the cost of non-alcohol beverages and food, along with security
costs, if security is required. These requirements add to the cost of your event/activity.
It’s important for an RSO to consider if this is how they want to spend
their scarce programming budget. Note that most funding sources do not include
alcohol as an allowable expense.

On Campus
Individuals or student organizations and groups may not sell alcohol
beverages on university property. The Wisconsin Union and University
Housing must handle all sales of alcohol beverages for student
groups. Sales are defined to include any charge made directly or
indirectly for service of alcohol beverages. Selling or serving
alcohol outside of Memorial Union, Union South, and University
Housing facilities requires special permission from an appropriate
school/college dean. The best starting point for student groups
inquiring about the sale or service of alcohol beverages is the
Central Reservations Office, centralreso@union.wisc.edu or 262-2511.
They will help you sort through proper procedures dependent upon
the specific indoor or outdoor campus space you wish to use.
Alcohol beverages (wine, wine coolers, beer, hard liquor) must
be served by university personnel (specifically staff of the Wisconsin
Union or University Housing for student organizations) and must
comply with applicable State and University regulations. At the
discretion of the University, access to beverage service may be
restricted in a variety of ways. Special arrangements such as "beer
gardens" which require extra personnel for checking IDs, etc.
are at the expense of the student organization.
At the Wisconsin Union, alcohol service is available through
Union catering. Any event with alcohol service, organized by an
RSO, where a significant number of participants are expected to
be under 21 years of age, is required to have a "beer garden." A
beer garden is an isolated area of the room (or a separate room)
where only participants 21 years of age or older will be admitted.
Participants' ID cards will be checked at the entrance to the beer
garden, and participants will not be allowed to take drinks outside
of the beer garden area. The Student Organization putting on the
event is responsible for all charges involved: ID checkers, wristbands,
bartenders, etc. Bar service closes at 1 a.m. or a half an hour
prior to the event ending time or the building close time, whichever
comes first.
The Wisconsin Union, at its discretion, reserves the right to
refuse the privilege of alcohol services to groups. Security officers
may be required at functions where alcohol beverages are served,
and the cost will be charged to the patron or group. Alcohol bars
may be closed early at the discretion of the Wisconsin Union management
due to unbecoming behavior.
If you are choosing to have alcohol served in a beer garden at
a large event in the Memorial Union or Union South, such as a dance,
refer also to the Large Social Events information at http://www.union.wisc.edu/meetings/activities/#social.
Off Campus
Off-campus sales or service of alcohol beverages by students
or student organizations in Madison fall under the jurisdiction
of the City of Madison as described
by various ordinances, as well as State Statutes. Student groups wishing
to sell alcohol beverages off campus need to obtain a Special Class B Picnic
Beer License from the City of Madison, City Clerk's Office, (608)266-4601.
Application forms and Picnic Beer Handouts including guidelines
are available online at http://www.cityofmadison.com/clerk/forms.cfm

Regulations
When serving alcohol beverages on or off campus, the student organization
has a legal responsibility to abide by the following regulations:
• Have a licensed bartender on the premises at all times
• Ensure that persons consuming alcohol at the event/activity are of legal
age (21 years of age)
• Refuse service to those who appear intoxicated to the point of impaired
functioning
Violations may result in criminal charges and will result in university
action against the sponsoring student organization. In a similar
manner, individual students who provide alcohol beverages to underage
students will face disciplinary action. In any such cases that
result in injury, damage or disruption, the student who provides
alcohol will face probable suspension from the university.

More Information
Refer to University Facility Use Policies and Guidelines at http://www.union.wisc.edu/meetings/policies/index.html for
additional information. Policies P-7, P-7.1, P-7.2, P-7.3, P-7.4,
P-7.5 and Guideline G-13 address the sale and service of
alcohol within university facilities and on university property.
Refer to the UW Police Department Crime Prevention website at http://www.uwpd.wisc.edu/Alcohol%20Abuse.html for information on Alcohol Abuse & Drinking Issues on the UW-Madison
Campus, which lists explanations of laws and penalties.
Current Alcohol Policy/Law and Recommended Guidelines
For student organizations sponsoring events/activities where alcohol
is being served, please be aware of the following policies or laws
and recommendations.
Current Policies/Laws
#10 of the Code of Conduct:
Shall be responsible for compliance with University Alcohol Beverage
Regulations, State Statutes and City Ordinances regarding possession,
consumption and sale of alcohol beverages or other drugs, including
controlled substances, at any event. An organization shall
be responsible for verified instances of underage persons consuming
or possessing an alcohol beverage, or other violations of any
of the above rules at any event.
City of Madison/State of WI Law: Unlicensed Tavern Law
Money
cannot be exchanged for alcohol or any “required” type
of service at an event where alcohol is being served ie. “cup
parties,” requiring people to use the coat check, etc., unless
the establishment has a liquor license.
UW-Madison Facilities Use Policy P-8 II.E
Advertising on campus or advertising using University resources
may not include specific reference to alcohol as a part of
the event. References to alcohol are prohibited in either printed
word or graphic image.
Responsible Party Management Recommendations:
(For some student groups on campus, the items listed below, among
others, may be required by your governing council (ie. Interfraternity
Council) or your departmental sponsor (ie. School of Pharmacy).
If applicable, please check with the appropriate entity (national
organizations, schools/colleges/departments, governance councils,
etc.) to insure you understand the policies that govern your
particular organization.
•
Do not use “common containers of beer” (ie. Kegs, party
balls, etc.) unless at a 3rd party vendor. Alcohol served in individual
servings tends to slow down consumption. Studies have shown that
people tend to drink more when they are drinking from a keg vs.
individual cans/bottles. There is also the tendency to over consume
as there is the “we have to finish the keg mentality” vs.
simply saving bottles/cans for the next social.
•
Do not provide bulk collective home-made drinks ie. Wapatui. Very
dangerous. Participants do not know the level of alcohol in their
drinks. People intending to drink responsibly do not necessarily
know if they are or not.
•
Non-alcoholic beverages (besides water) should be available and
if at a 3rd party vendor, less expensive than alcoholic beverages
and comparable in size. Having options for non-drinkers and designated
drivers lowers the risk of unsafe drinking levels. It also provides
more of an opportunity for drinkers to switch from alcohol to non-alcohol
alternatives.
•
Reasonable quantities of food relative to the size of the group
should be provided. Food helps slow down the absorption of alcohol
into the blood stream.
•
When holding events, including general or executive meetings, at
a liquor licensed establishment, do so only if everyone is 21 years
of age or older or the establishment is has a “R” license
(restaurant) or a “CV” license (under 21) through the
City of Madison. By making sure everyone can attend legally, it
doesn’t require or encourage members under the age of 21
to violate the law to attend a meeting or event.
•
Unless everyone is 21 years of age or older, consumption of alcohol
should not occur at general or executive board meetings. In order
to minimize risk, student leaders should declare a very clear beginning
and ending time for the meeting. Doing so can significantly reduce
the risk and liability to a student group if an incident should
occur after the “official” meeting time had ended.
•
Events or activities where consumption of alcohol is the purpose,
consequence, or reward of the event or activity should not be allowed.
Generally acknowledged that drinking games and using alcohol as
a reward can encourage over consumption in a short period of time.
Drinking games are designed to have people drink when they win/lose,
not when they want to.
•
Alcohol should not be used as an incentive for participating in
recruitment events or as prizes in contests. When alcohol is used
as an enticement, it increases the liability to the organization
that is providing alcohol.
•
Events during Halloween weekend should only occur at liquor licensed
facilities if everyone is 21 years of age or older or the establishment
has a “R” (restaurant) or “CV” (under 21)
license. Because of the known dangerous levels of drinking that
occurs on this weekend, and the number of out of town visitors
attending who want to access social events (invited or not), having
a social event at a non-licensed facility exposes student organizations
to greater liability issues than on an average academic calendar
weekend.
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