Word of Mouth

Types of Publicity:

Marketing & Publicity

Publicizing Your Organization and Events:

Guidelines For Relatively Inexpensive Or Free Publicity

Word of mouth

Don’t forget that word of mouth publicity can be both effective and cost efficient. Announce your events to groups with similar interests. Whenever you have people gathered at an event, use the opportunity to inform them of your plans for the future so they can watch for the notices in the campus papers or on the kiosks.

Do not underestimate the influence of word of mouth. Most people when asked how they heard about something say, “I heard about it from someone else.”